In 1928, when Walt Disney lost control of his Oswald The Lucky Rabbit cartoon series, producer George Winkler hired away several of Disney’s animators to continue producing the Oswald cartoons for Universal Studios. These animators included Hugh Harman, Rudolf Ising, Isadore “Friz” Freleng, Carman “Max” Maxwell, Norm Blackburn, Paul Smith, and Rollin “Ham” Hamilton. Universal later chose to produce the Oswald series using its own in-house animators headed by Walter Lantz, which left Winkler’s animators out of work. The unemployed animators decided to produce their own cartoons and made Bosko, The Talk-Ink Kid as a demonstration to show to distributors. Rudolf Ising appeared on-screen as himself in the short and Carman Maxwell performed the voice of Bosko. Harman and Ising shopped for a distributor, but were turned down by both Paramount Pictures and Universal. Leon Schlesinger, head of Pacific Title & Art Studio took an interest in Bosko and used his connections with Warner Bros. to get a distribution deal for a cartoon series that Harman and Ising later named Looney Tunes, a play on the name of Walt Disney’s Silly Symphony series.
We see a day in the life of Maisie, a secretary who sets out to buy a new hat.
Maisie is a secretary. We watch her dashing to work, then sitting through a typical day, reading novels and eating candy. But that’s all prelude, as she lives to shop, particularly for hats. She tries on a wide variety of hats, but her heart is set on #36, which she’s told must be special ordered. She orders it, and we switch to the hat workshop, where we see the designers, all of them clearly insane. Number 36 is let out long enough to whip one up for Maisie.
Starring Mel Blanc and John Wald. Music by Joe DeNat. Edited by George Winkler. Animated by Art Davis and Herb Rothwill.
Trolley Troubles is a 1927 animated short subject film, produced by Charles Mintz and George Winkler and directed by Walt Disney. Since Poor Papa, the cartoon is noted for being the first appearance of Oswald the Lucky Rabbit, a character that Disney and Ub Iwerks created for Universal Pictures and Charles B. Mintz.
In January 1927, Winkler Pictures head Charles Mintz told Disney and Iwerks to create a cartoon character they could sell to Universal Pictures. Universal wanted to re-enter the cartoon business and needed a character of it’s own. Disney began working on both the character and the films shortly after he moved his studio to Hyperion Avenue.
Disney opted to make the character a rabbit at the suggestion of Carl Laemmle, Universal’s founder. Universal’s publicity department chose the name of the character by drawing it out of a hat filled with slips of paper with different names on them. An early press release from Universal Weekly called the character “Oswald, the Welsh Rabbit.”
The first Oswald cartoon, Poor Papa, was poorly received by the Universal executives and Mintz. Universal initially did not distribute it to theaters. Disney and Iwerks created a younger and neater Oswald for their next cartoon, Trolley Troubles. It was well-received and Universal released it to theaters on September 5, 1927. Universal continued to push advertising for the character.
As time passed, Disney feared that Mintz would forgo renewal of the contract, partly due to Iwerks informing Disney that George Winkler, at the behest of Mintz, had been going behind Disney’s back during pick-up runs for Oswald reels and hiring away his animators. Eventually, Walt traveled with his wife Lillian to New York to find other potential distributors for his studio’s cartoons, including Fox and MGM, prior to meetings with Mintz. As Walt later recalled, he placed two Oswald prints under one arm and—feeling “like a hick”—marched “one half-block north” on Broadway to MGM to visit Fred Quimby and showcase his studio’s work on the series. During this period, Walt and Lillian attended the premiere of the Oswald short Rival Romeos, which debuted at the Colony on 53rd and Broadway.
In the spring of 1928, Disney traveled to New York City in hopes of negotiating a more profitable contract with his producer Charles Mintz. But as economic problems were apparent at the time, Mintz figured Disney should settle for a 20% cut, although large turnarounds were promised if the studio’s finances showed considerable growth. While most of his fellow animators left for Mintz’s studio, Disney decided to quit working on the Oswald cartoons. On his long train ride home, he came up with an idea to create another character and retain the rights to it. Walt recalled most of what had happened in an interview and some stories claim the copyright to the character had been “lost” to Winkler/Universal.
Disney and Iwerks would go on to develop a new cartoon in secret, starring a new character called Mickey Mouse. The first Mickey Mouse cartoon to be filmed was Plane Crazy in the summer of 1928, but it was produced as a silent film and held back from release. The first Mickey Mouse film with a synchronized soundtrack, Steamboat Willie, reached the screen that fall and became a major hit, eclipsing Oswald.
In early cartoons, Oswald was very similar to the early incarnations of Mickey Mouse, that being the mischievous but well-meaning character made popular among cartoons in the 1920s. He was energetic, inventive, adventurous and almost always caused trouble, but found his way out through cunning and wit. Oswald loved to play and make others laugh, but despite his flaws, he has morals and always tries to do the right thing. His personality traits were something never seen at the time, as most cartoon stars had no personality, and he favored the new “emotion” gag over slapstick.
In his current revival, Oswald is portrayed as more aggressive, serious, and short-tempered than Mickey, though he does have a sense of fun and humor. Oswald is not welcoming towards strangers and even comes across as spiteful towards people he doesn’t trust. He is very brave, but overconfident, which makes Oswald impulsive and bordering to the point that Oswald can be ignorant and ultimately fumble. Ironically, despite having the moniker of “lucky,” Oswald is prone to bad luck as much as good luck, which has led him into many unfortunate situations often caused by his own overconfidence — he can only escape from these by his own good luck.
Despite his less-appealing traits, Oswald remains fundamentally good-hearted. He is motivated by a love for adventure and heroism. A recent interview with Disney historian David Gerstein has highlighted the difference between Mickey and Oswald in terms of personality:
You might say that Mickey’s personality is a bit less inherently funny, but you still have just as much fun with him by putting him in incredible jams. Oswald … let’s put it like this: imagine Mickey if he were a little more egotistical or fallible, or imagine Bugs Bunny if he talked the talk but wasn’t as good at walking the walk.
Oswald has also been shown harboring a strong jealousy towards his “replacement” for effectively stealing his life. Some materials indicate this relationship outside of spin-off material; pictures were approved by Walt himself that depicted Mickey and Oswald meeting for the first time and support these sentiments.
With luck on his side, Oswald is willing to take risks and will attempt to do what’s best for his family and friends. Though he doesn’t appear to be, Oswald can be quite friendly if he wants to. His love for Ortensia is just as strong as Mickey’s love for Minnie.