Fleischer Studios (1930)
Screen Songs are animated cartoons featuring the famous “bouncing ball” produced by Max Fleischer and distributed by Paramount Pictures between 1929 and 1938. The cartoons are sing-alongs featuring popular song hits of the day along with the ethnic stereotypes and humor typical of the era in which they were produced. In the 1930s, the series began to feature current popular musical guest stars such as Cab Calloway, Rudy Vallee, and Ethel Merman.
Fleischer Studios was an American corporation that originated as an animation studio located at 1600 Broadway, New York City, New York. It was founded in 1921 as Inkwell Studios, Inc. and Out of the Inkwell Films by brothers Max Fleischer and Dave Fleischer who ran the pioneering company from its inception until Paramount Pictures, the studio’s parent company and the distributor of its films, acquired ownership. In its prime, Fleischer Studios was a premier producer of animated cartoons for theaters, with Walt Disney Productions becoming its chief competitor in the 1930s.
Fleischer Studios characters included Koko the Clown, Betty Boop, Bimbo, Popeye the Sailor, and Superman. Unlike other studios, whose characters were anthropomorphic animals, the Fleischers’ most successful characters were humans (with the exception of Bimbo, who was a black-and-white cartoon dog). The cartoons of the Fleischer Studio were very different from the Disney product, both in concept and in execution. As a result, the Fleischer cartoons were rough rather than refined, consciously artistic rather than commercial. But in their unique way, their artistry was expressed through a culmination of the arts and sciences. This approach focused on surrealism, dark humor, adult psychological elements, and sexuality. Furthermore, the environments were grittier and urban, often set in squalid surroundings, reflecting the Great Depression as well as German Expressionism.